cycling
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style
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outdoors
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cycling 〰️ style 〰️ outdoors 〰️
Nice to meet you. I’m Paddy.
A decade. That’s how long it’s been since I started my writing and editing business. In that time, I’ve worked with everyone from international news media to niche hobbyist magazines. I’ve helped numerous brands find their voices and brought websites to life with compelling content and dynamic copy.
In ten years, I’ve learnt a lot about what makes good writing, and I’ve learnt a bit about what makes bad writing too…
Telling stories
Whether I’m crafting a ten-page magazine feature or a ten-word headline, it’s my job to connect with the reader, deliver the message and tell the story.
I can communicate this way because I write about what I know; I write about what I love. Cycling, style and the outdoors – some might call that a mixed bag, but in my world these things are intertwined.
Don’t just take my word for it…
“Incredible writer with a lot of fresh, inventive content ideas. Couldn’t recommend Paddy more.”
Jamie Carson, branded content lead at Hearst Magazines
It's a pleasure to work with Paddy - his experience in the men's style arena is second to none. He writes SEO content for Ape to Gentleman, which is consistently delivered in a timely fashion (excuse the pun). There is next to no editing required of his work, his words flow, and are thoroughly engaging. Furthermore, he quickly understands each brief we send him, interprets our requirements accurately and creates superb content. Can't recommend him enough. Not to mention he's a great human too. We look forward to a continued working relationship.
Chris Beastall, founder of Ape to Gentleman
“Paddy worked on my team at a Esquire as a freelance fashion and lifestyle writer. Aside from being a first-rate writer who knows his subject inside out, Paddy was a great professional and a pleasure to work with. Would recommend him to any editor looking to strengthen their team and output.”
Sam Parker, digital editor at Esquire
“Paddy is an exceptional writer who delivers engaging, clean copy to tight deadlines. I've been commissioning him across multiple publications for many years now and is one of the very few freelancers who I can trust to deliver consistently, no matter the subject matter. Hardworking, honest and a nice guy to boot, I wouldn't hesitate to recommend him to any brand or publication looking to add new writers to their stable.”
Ben Herbert, SEO & content consultant
